Privacy policy

Last updated: 17 July 2026

Auda Studio is a brand owned and operated by Sohum Brands, a registered partnership firm with its registered office at Sector 9, Rohini, Delhi 110085, India (GSTIN 06AFTFS2898Q1ZM). In this Privacy Policy, "we", "us" and "our" refer to Sohum Brands. For the purposes of India's Digital Personal Data Protection Act, 2023 ("DPDP Act"), Sohum Brands is the Data Fiduciary responsible for your personal data, and you are the Data Principal.

Auda Studio operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Auda Studio is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Card details are collected and processed directly by our payment gateway — we do not store your full card number or CVV.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information, and On What Basis

Under the DPDP Act, we process your personal data either with your consent, or for a legitimate use permitted by the Act — for example, where you have voluntarily provided your data for a specified purpose, or where processing is necessary to comply with law. Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising (with your consent). We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. You may withdraw this consent at any time — see "Your Rights and Choices" below. Withdrawing marketing consent does not affect transactional messages about orders you have placed.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law, including tax, GST and accounting obligations, or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the store, remember your cart and preferences, measure how the Services are used, and — where you consent — to support personalised advertising. You can control or delete cookies through your browser settings; disabling essential cookies may prevent parts of the store from working.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal data.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are intended for adults and are not intended to be used by children. In accordance with the DPDP Act, we do not knowingly collect or process the personal data of any person under the age of 18 without verifiable consent from their parent or lawful guardian. We do not undertake tracking, behavioural monitoring, or targeted advertising directed at children. If you are the parent or guardian of a child who has provided us with their personal data, please contact our Grievance Officer using the details set out below and we will delete it.

Security of Your Information

We take reasonable security safeguards to protect the personal data in our possession or under our control against unauthorised access, disclosure, alteration and loss, and we require our service providers to do the same. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How Long We Keep Your Information

We keep personal data only for as long as we need it, and erase it once the purpose is no longer served and no legal requirement to retain it applies:

  • Order, invoice and transaction records — retained for 8 years, to meet tax, GST and accounting obligations.
  • Account data — retained while your account is active, and erased within 90 days of you closing it or asking us to delete it, except where we must retain records under the point above.
  • Customer support correspondence — retained for 3 years from the date of your last contact.
  • Marketing data — retained until you withdraw consent or unsubscribe, after which we retain only a minimal suppression record so that we do not contact you again.

Your Rights and Choices

As a Data Principal under the DPDP Act, you have the following rights in relation to your personal data. These rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law — where we cannot act on a request, we will tell you why.

  • Right to Access / Know. You may request a summary of the personal data we process about you, and of the entities with whom we have shared it.
  • Right to Correction, Completion and Updating. You may request that we correct inaccurate or misleading personal data, complete incomplete data, and update your data.
  • Right to Erasure. You may request that we erase personal data we hold about you where it is no longer needed for the purpose it was collected and no law requires us to retain it.
  • Right to Withdraw Consent. Where we rely on your consent, you may withdraw it at any time, and as easily as you gave it — use the unsubscribe link in any marketing email, or contact us using the details below. Withdrawal does not affect the lawfulness of processing carried out before you withdrew.
  • Right to Nominate. You may nominate another individual to exercise your rights on your behalf in the event of your death or incapacity.
  • Right to Grievance Redressal. You may raise a complaint with our Grievance Officer, whose details appear below.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

To exercise any of these rights, contact us using the details provided below. We may need to verify your identity before we can process your request, as permitted or required under applicable law. We will not treat you unfairly for exercising any of these rights. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf; before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

To learn more about how Shopify uses your personal information and any rights you may have in relation to data processed by Shopify, you can visit the Shopify Privacy Portal.

Complaints

If you have a complaint about how we process your personal data, please contact our Grievance Officer using the details provided below. We will acknowledge your complaint within 48 hours of receipt and aim to resolve it within one month. If you remain dissatisfied, you may lodge a complaint with the Data Protection Board of India.

International Transfers

Please note that we may transfer, store and process your personal data outside India — for example, on Shopify's infrastructure and that of our other service providers. Where we do, we transfer only to countries not restricted by the Government of India for this purpose, and we require appropriate contractual safeguards to be in place.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact Us / Grievance Officer

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact our Grievance Officer:

  • Grievance Officer, Sohum Brands
  • Email: contact@sohumbrands.com
  • Phone: +91 87997 57951

Sohum Brands (registered partnership firm)
Registered office: Sector 9, Rohini, Delhi 110085, India

Warehouse Address -C/o Exverge Warehouse, Khasra No. 17//1/1 min, 18//5 min and 7//25/1 min, Village Dhorka, Farukh Nagar, Dist. Gurgaon, Haryana 122505, India ,GSTIN: 06AFTFS2898Q1ZM